Sportsbook Bwin scores sponsorship deal with Juventus
Online sportsbook Bwin has added Italian giants and Serie A champion Juventus to its already-stellar list of European clubs which it has sponsorship deals.
Spanish goliath's Read Madrid have been wearing the Bwin logo on the front of their famous white home shirt for six seasons. Madrid switches shirt sponsors to Fly Emirates for the upcoming season, but it will maintain its relationship with Bwin.
The cream of the crop in European footy (the aforementioned Manchester United, Real, Bayern Munich, to name a few) can charge up to 25 million euros for shirt sponsorship deals.