Betr Increases Bid to Complete PointsBet Acquisition

Betr has raised its PointsBet bid to AU$360 million, including cash, stock, and strategic divestments.

Ziv Chen - News Editor at Covers.com
Ziv Chen • News Editor
May 1, 2025 • 12:46 ET • 4 min read
Photo By - Imagn Images.

Betr Entertainment has intensified its pursuit of PointsBet by filing an amended acquisition bid, increasing competition with rival bidder MIXI for the Australian sportsbook operator's assets. The raised bid follows Betr's recent purchase of a 19.9% stake in PointsBet, as the company is looking to expand in the sports betting and gaming sector. 

Key Takeaways

  • Betr has raised its PointsBet bid to AU$360 million, including cash, stock, and strategic divestments 
  • The offer includes secured funding and a planned sale of Canadian assets to Hard Rock
  • PointsBet board still prefers MIXI’s offer, but Betr’s stake allows it to block the proposal

The new bid, officially lodged as a Scheme of Arrangement, values PointsBet at AU$360 million. The offer comprises AU$260 million in cash and AU$100 million in Betr shares. 

Betr claims its offer delivers significantly more value than that of Japanese tech giant MIXI, highlighting expected annual synergies of over AU$40 million.

Based on these synergies, Betr estimates its offer could deliver a potential AU$1.33 per share valuation to PointsBet shareholders, which is a premium to the competing offer.

To finance the cash component of the offer, Betr has arranged acquisition finance facilities from National Australia Bank (NAB) totaling AU$120 million. In addition to the debt facility, the company will utilize pre-committed equity investments and asset sales to finance the acquisition's funding requirement. 

The multi-faceted funding approach reduces the need to issue new equity and the accompanying dilution risk.

PointsBet Canada to Hard Rock Digital

A key component of Betr's strategy is the proposed divestment of PointsBet's Canadian business. There, Betr has entered into a conditional agreement to sell the Canadian company to Hard Rock Digital for AU$29.6 million.

This sale is pending the completion of Betr's acquisition of PointsBet and Hard Rock Digital board approval.

Should it occur, the sale would follow Hard Rock's previous acquisition of Evoke's, formerly 888 Holdings, U.S. B2C assets in 2023 and further consolidate the North American gaming market.

Proceeds from the Canadian asset sale are expected to reduce Betr's overall equity capital requirement for the acquisition from AU$160 million to AU$130 million. Investors, including Betr Chair Matt Tripp and BlueBet's former chair, Michael Sullivan, have already committed AU$20 million.

Furthermore, a AU$15 million loan note will be converted into equity as part of the acquisition's capital structure.

Betr chairman Matt Tripp stated that the company's offer was better than MIXI's, as it offered greater certainty and strategic alignment. PointsBet's board, nevertheless, continues to support the MIXI proposal and has indicated that it will only accept a bid from the Japanese bidder.

The board's backing is crucial because the success of any Scheme of Arrangement hinges on the approval of shareholders, which is led by the board's recommendations.

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Ziv Chen
News Editor

Ziv has been deep in the iGaming trenches for over 20 years, long before most people could spell "geolocation compliance." With a background in marketing and business development at some of the biggest names in gambling tech, Ziv knows the industry from the inside out. Since joining Covers, he's turned his sharp eye (and sharper keyboard) toward everything happening in the fast-moving world of online gambling. Whether it's new state launches, the latest twists in regulation, or what the big operators and game providers are cooking up next, Ziv breaks it all down with clarity, context, and just the right amount of snark. He covers the business side of betting, from affiliate trends and revenue reports to the tech powering your favorite slots. His motto in writing is “let’s make it make sense without putting you to sleep.”

When he’s not tracking gambling legislation or looking for the next breaking story, Ziv is living and dying with every pitch and play from his beloved Pittsburgh Steelers, Pirates, and Penguins. As a Pitt graduate, it’s a city loyalty forged in heartbreak, but one he wouldn’t trade for anything, except maybe a few more playoff wins.

When away from the keyboard, Ziv loves to hit the road and soak up the energy of casinos. Whether strolling the neon jungle called the Vegas Strip, or wandering into a smoky riverboat casino in the Midwest, Ziv’s in his element. He’s the guy chatting with players, blackjack dealers, and asking pit bosses way too many questions, all in the name of “research,” of course. The casino floor isn’t just his workplace, it’s a weird and wonderful ecosystem of flashing lights, wild characters, and pure sensory overload, and he wouldn’t have it any other way.

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