Posted: 8/23/2010 1:06:50 PM
In January 2010, Lavigne was in a board meeting at the Disney offices going over clothing designs inspired by Alice in Wonderland for her Abbey Dawn
line, when she mentioned to the executives that she was writing music
for her upcoming album and would love to write a song for the film's
soundtrack. Discussions between Lavigne's manager and film executives
took place, and director Tim Burton agreed to let Lavigne write the
song. Lavigne stated, "I got off the phone, sat down at my piano at
home, wrote the song immediately; I was so inspired because I'd been
designing for the movie [...] so I had all the images in my head." She
played the song for Burton, who later called Lavigne to give his
approval and confirm the song would be used for the film.
On his radio show, On Air with Ryan Seacrest,
Seacrest called the story a "great lesson," telling his listeners "you
ask for what you want. You gotta go for it, because if you didn't ask
for it, then you wouldn't have gotten [the opportunity]." "Alice" was premiered on Seacrest's radio show on January 27, when Lavigne made a surprise visit to the studio. Lavigne described the song as different from her previous work, calling it "a little darker."
The song was played over the film's end credits, and went on to sell 45,000 copies within the first four weeks of its release. Lavigne performed "Alice" on the Tonight Show with Jay Leno on March 3.