Research THE LEADING ONLINE SPORTS BETTING COMMUNITY
Covers.com web traffic exceeds 15 million uniques
per year, based on Google Analytics and Hitwise
(+23% vs. previous year).		 Key Metrics
80% male 20% female
age
93% of users are 25+ years old
household income
40% of users income is $75,000+
Stats sourced using Hitwise and Google Analytics
User Interests
(Affinity scoring):
Poker 8.2x
Fantasy Sports 6.1x
Las Vegas 5.4x
Demographic Regions
United States 65%
Canada 15%
International 20%