Forbes' Most Valuable Franchises a costly play for bettors

Jul 17, 2013 |
Forbes' Most Valuable Franchises a costly play for bettors
Real Madrid is Forbes' most valuable sports team.
Photo By - USA Today Sports
Real Madrid is Forbes' most valuable sports team.
Photo By - USA Today Sports
Forbes released their list of the 50 most valuable sports franchises this week. For sports bettors, however, true value is measured by how much a team boosted their bankroll.

Often times, these high-profile clubs have their odds shaded so much, that any betting value is dried up before moneylines and pointspreads even hit the board. We look at the Top 10 teams on Forbes’ list and measure their return on investment from the betting point of view:

1. Real Madrid ($3.30 billion) – 26-7-5 SU, -9.85 units in 2012-13

Real Madrid finished second behind Barcelona in La Liga but was a little kinder to their backers at the book. Los Merengues, which rakes in around $650 million in revenue alone, lost -3.02 units during Champions League action last season.

2. Manchester United ($3.17 billion) – 28-5-5 SU, -16.2 units in 2012-13

The Red Devils is an appropriate nickname for Man U after leaving loyal backers in the red this past season. Manchester United also burned through -1.9 units in the Champions League before bowing out in the Round of 16.

3. Barcelona ($2.6 billion) – 32-4-2 SU, -27.25 units in 2012-13

A La Liga title is hopefully enough to make up for the small fortune Barca has cost bettors this past season. They did give +2.31 units back during their failed Champions League run. Perhaps the $74-million deal to land Neymar can turn a profit in 2013-14.

4. New York Yankees ($2.3 billion) – 95-67 SU, +3.74 units in 2012

The Yankee Tax isn’t as bad as it’s been in the past, but the Bronx Bombers are still priced at a premium when it comes to the MLB moneylines. New York is 51-44 SU for +0.84 units at the All-Star break.

5. Dallas Cowboys ($2.1 billion) – 8-8 SU, 6-10 ATS in 2012

The Cowboys’ erratic play has cost bettors dearly, especially inside the $1 billion Cowboys Stadium, where Jerry Jones’ guys went a dismal 1-7 ATS. In fact, Dallas is a costly 11-21 ATS at home since opening the new Arlington digs in 2009.

6. New England Patriots ($1.64 billion) – 12-4 SU, 9-7 ATS in 2012

The Patriots may have some headaches heading into the 2013 season but stayed above .500 ATS in 2012 with their second straight 9-7 ATS campaign. New England covered vs. Houston in the AFC Divisional Round then fell to Baltimore as a favorite in the AFC title game.

7. Los Angeles Dodgers ($1.62 billion) – 86-76 SU, +2.74 units in 2012

The Dodgers spent more than $200 million on talent this season, which really hasn’t paid off for L.A. bettors. For a while, the Dodgers were the worst bet in baseball but a hot streak in June helped trim those losses to -10.34 units at the break.

8. Washington Redskins ($1.6 billion) – 10-6 SU, 11-5 ATS in 2012

A lot is riding on Robert Griffin III’s knee this offseason. Washington jumped from 7-9 ATS to one of the best bets in the NFL with the dual-threat QB under center. According to Forbes, RG3’s jersey set the single-season sales record at

9. New York Giants ($1.47 billion) – 9-7 SU, 7-8-1 ATS

The NFC East is a cash cow with three franchises in the Top 10. The Philadelphia Eagles ranked No. 15 at $1.26 billion, if you’re wondering. New York suffered a bit of a Super Bowl hangover in 2012 and haven’t finished in the black for bettors since 2008.

10. Arsenal ($1.33 billion) – 21-10-7 SU, -11.39 units in 2012-13

The Gunners placed fourth in the EPL table and were edged by Bayern Munich in the Champions League, losing on away goals with the aggregate tied 3-3. Arsenal earned +2.25 units during that run. They bring in nearly $150 million per matchday at Emirates Stadium.

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