Nevada sees record breaking handle for Super Bowl XLVII

Feb 3, 2013 |
Nevada sees record breaking handle for Super Bowl XLVII
John Harbaugh and the Ravens have made Super Bowl XLVII a memorable one for bettors.
Photo By - USA TODAY Sports
John Harbaugh and the Ravens have made Super Bowl XLVII a memorable one for bettors.
Photo By - USA TODAY Sports
It's official. Sunday's game set a new record for most action seen in a Super Bowl in Nevada with $98.9 million wagered. The previous record was set in the 2006 Super Bowl with $94.5 million.

Nevada books earned a hold of $7.2 million with Baltimore's 34-31 win over San Francisco.  

Here's a look at what took place at a few books from around Nevada after the dust settled.

Terry Cox- Peppermill Resort Spa Casino in Reno, Nevada


The Peppermill was being bombarded with Niners money all week long due to its close proximity to California and that resulted in a record handle and take for Cox and Co. However, Cox was surprised with the amount of late action they received on the Ravens as he was expecting one-sided Niners money right up until kickoff.

Prop that burned the book

The Casino was buzzing with excitement and action according to Cox, who happily shared a heart-warming prop betting story.

“There was this little old lady (in her 70s) who stopped in on her way to the actual Super Bowl that had us chuckling,” Cox says. “This sweet old lady dropped thousands on props, and absolutely killed us on the safety bet (which paid 8/1 at the Peppermill). We all had a laugh in the room when the Ravens conceded one late in the game and could picture this little old lady jumping around and going crazy in the Superdome with excitement. We didn’t feel too badly giving some (cash) back to her.”

Prop the book loved

The Peppermill surprisingly cleaned house when Anquan Boldin hauled in the first TD of the game.

“I couldn’t believe nobody bet it,” Cox exclaimed. “It was one of our surprise takes of the night.”

John Avello – Wynn Las Vegas

Avello’s head was spinning after the strange events in the second half, but he gathered himself and reported hastily that all was well at his book.

“We had a pretty good day,” Avello told Covers as the numbers were still being furiously calculated at the Wynn.

Prop that burned the book

There was one play that stung the Wynn. The late-game safety conceded by the Ravens really stuck it to Avello and his crew, so much he didn’t even want to say how much it paid out. The prop was paying 9/1 at the LVH earlier in the day.

Prop the book loved

Avello also reported there wasn’t a particular prop bet the Wynn cleaned house on, but he was optimistic they turned a decent profit overall on their offerings.

Aron Black – Bet365


Black called this year’s Super Bowl “so-so” for his book but believed it will be a memorable event for bettors. Bet365 saw a considerable amount of Baltimore straight up money but those payouts were offset by pregame parlay action on San Francisco.

Prop that burned the book

“The late safety was a costly in-play even though we moved the price to anticipate the possibility of conceding the safety,” says Black. Over The TD’s – which was 5.5 was the most popular prop play at Bet365.

Prop the book loved

There were more than a few bettors who went for over 45.5 yards for the Longest FG Made. There were five FG’s, but all were from close range helping the book cash in.

“We also took a lot more action on the third quarter due to the delay (lighting problem). The side was good for us as people were getting on Baltimore, but it played over the quarter total, which came in for many bettors.”

Mike Perry - Sportsbook.ag

Perry and Co. ended up having a bad day because of the moneyline action on the Ravens. They also sustained a small loss on the spread and got burned on the over.

Prop that burned the book

"The safety paid out 8/1 and that’s the one prop that hurt us the most," Perry says.

Prop the book loved

"We got hammered with action on over 67.5 Ray Rice Rushing Yards. The number landed on 59, so that was the best Super Bowl prop for the shop."

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